Inherited a platform transformation project stalled for months. Beyond technical complexity, this required bridging organizational gaps while transforming a legacy system into a modern marketing platform.
Mapped system dependencies across a tightly coupled platform where every change affected multiple components. Identified transformation opportunities that maintained existing functionality while enabling modernization.
Developed marketing strategy with VP of Marketing, Head of Demand, and SEO team. Developer tools require different approaches than traditional B2B software: detailed implementation guides and industry-specific integration patterns rather than feature demonstrations.
>
Won first prize during company hacker week for developer user experience improvements that directly enhanced the platform transformation outcomes.
Built documentation that scaled with platform growth and mapped actual developer workflows. This research informed both technical architecture decisions and go-to-market strategy.
Shaped strategy with marketing leadership, defining ICPs for the developer platform and positioning PDF developer products. This work established clear messaging that connected technical capabilities to business outcomes while maintaining accuracy for developer audiences.